Pune Electronics For You Expo: A Digital Dive with trusted B2B Digital Growth Consultant
- BrewAndBuzz Digital Services LLP
- Dec 26, 2025
- 3 min read
The Electronics For You (EFY) Expo Pune is a flagship gathering for India’s electronics ecosystem, bringing together manufacturers, innovators, entrepreneurs, and technology leaders. The exhibition showcases electronic components, production and assembly technologies, test and measurement equipment, and advances in semiconductors, making it a key meeting ground for EMS providers and OEMs from India and abroad. Complementing the exhibition is a strong conference program where industry experts share insights on trends, challenges, and future opportunities. Workshops and seminars add hands-on learning across electronics, automation, robotics, and IoT. Launched in 2011, EFY Expo anchors EFY Group’s robust events portfolio.
Digital Dive in B2B Growth
At the end of 2025 where does India as a fast growing economy stand in B2B Ecommerce? Well, seeds were sown in early 1996 when India Mart was launched. IndiaMart emerged as India’s largest online B2B marketplace, connecting over 7.9 million suppliers with 143 million buyers. It has around 108 million listed products and services.
From then on we have seen the launch of Udaan in 2015 and later Upkaran as well. Having said that, there are online portals of MCCIA, CII, FIQQI and e-Government eGEMS portal. This means that there is already a significant online audience for B2B that assures B2B companies to market themselves online.
What all does your B2B Company Do?
Consistent branding and marketing on Meta, Linkedin, etc.
Website + SEO
SEO + Paid ads for Lead Generation
All of the above but with low results
You can vote for more than one answer.
How can your B2B company leverage Digital Investment for success at Pune's upcoming Electronics For You Expo?
I am sharing a few methods for digital B2B success.
TOFU Paid Ads (Top of the Funnel for Awareness)
Target a broader audience online using Google and Meta Ads tailored to buyer profile for your industry. Run 3-4 parallel ads targeting buyer profile, location, and company type.
Social Media Alternate Campaign
I guess you are going to post event flyers highlighting your stall number (and hoping people will visit you). No this will not work. Instead try this:
Send InMail's via LinkedIn Sales Navigator to prospects.
Tag your colleagues in post captions & comments and generate conversation around the topic.
Cross post social media content on as many platforms, groups, forums as possible.
Website SEO
Website Blogs come handy for showcasing your products. But more than that, it is important to ensure you do your blog technical SEO right. The schema and structured markup needs to be intact.
Write 2-3 blogs about Expo, products, and products comparison.
Ensure the blog image matches your overall branding online
Blog Image meta descriptions to have keywords that connect Expo, overall digital presence.
Blogs to be interlinked using internal links
Generate as many specific backlinks as possible on portals having Domain Authority of 85+
Conversion Ads on Meta
Using a simple form would work that captures leads, not for your business but for those who are attending the expo. You can run multiple ads that showcase your brand, products, stall number, location, and offering.
Recommended Budget if you start ads o 27th December 2025
Have a maximum spend of Rs. 60,000 to 80,000 across all above paid ads activities. Optimize the Ads to get not just leads but Leads > Marketing Qualified Leads > Sales Qualified Leads.
Mohanish's B2B Success Stats:
Meta Ads for Industrial Machinery and Automation company's expo participation led to 15+ Marketing Qualified Leads and 5+ Sales Qualified Leads in a budget of Rs. 30,000 in 15 days.
Conversational Marketing on LinkedIn led to confirmed order worth Rs. 25 lakhs+ for a wastewater eco-tech company
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